Commemorative photos of a trip to the park have always been an important
souvenir. With the advances in technology over time, theme parks have
introduced many forms of photo souvenirs with one of the most memorable
versions being the "keyhole photo".
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Introduced for the 1976 season, Keyhole Photos were a new
advance in technology which created small image slides which were then
developed in the park and mounted into small plastic viewers. Guests
could then come back later in the day to view their photos and purchase
them if they wished. The cost of the film and developing was apparently
insignificant enough that unpurchased slides were discarded at the end
of each day and the viewers reused another day. |
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The stand was attached to the
side of the Photo Fair building which served as Great Adventure's main
camera shop. At the time camera shops were an important part of any
theme park, serving the needs of guests who forgot their cameras or film
for their day at the park. |
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The photographers for Keyhole Photos
were ubiquitous in inner and outer mall areas, asking entering guests to
pose for photos and as always explaining there was "no obligation" to
purchase them. |
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The advances in photo printing technology meant that
the keyhole photos went away replaced by real photo prints. The photo
stand was renamed Six Flags Photo to reflect the change in format. |
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Photo
Stand Names Through the Years
1976-1977: Bicentennial Photos
1978: Front Gate Photos
1979-1983: Liberty Square Photo
1984-1992: Keyhole Photos
1993-2006: Six Flags Photo
2007-Present: My Six Flags Photo |
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Advances in digital
photography changed theme park photos completely, creating more
opportunities for more formats of prints and products. At the same time,
the increase in number of consumer digital cameras along with the rise
of cell phone cameras meant that fewer guests bought standard photos so
they were looking for something new. |
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For the 2007 season
Six Flags Photos was rebranded as part of a corporation wide upgrade to
the program and offerings trying to make it more relevant and
profitable, becoming "My Six Flags Photos". The new offerings included
online downloads and thumb drives with the digital photos from a
family's day at Six Flags. |
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Keyhole Photo Viewers |
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These are a couple of examples of
Keyhole Photo viewers and the typical photos that used to be taken in
the park. These same kind of keyhole photos were available at theme
parks throughout the country, with each park imprinting its own logo
onto the viewer. |
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Thanks to our GAH Member gasmspiritblue for the images below. |
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