Theme parks around the world are constantly changing their attractions
and offerings in an effort to keep their entertainment lineup fresh and
continually draw guests to their parks. Sometimes additions seem
to leave as fast as they arrive, making these short-lived features
one-season-wonders at a park.
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It didn't take long for Great
Adventure to start feeling the impact of being part of a corporate
conglomerate after their acquisition by the Six Flags family of theme
parks in late 1977. Soon thereafter, it was often commonplace for
alliance and sponsorship deals which were previously formed at other Six
Flags parks to work their way into Great Adventure. One such
marketing tie-in was promoted by the Schultz fertilizer and plant food
company. |
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During the late '70s, house
plants were a "growing" industry and just as much a popular fad as pet
rocks and disco music. To capitalize on this trend, Great
Adventure installed a walk-in greenhouse near the fountain located on
Dream Street between the Great American Hamburger food stand and the
Flying Wave swing ride. The metal and glass structure's interior was
lined with wooden planting benches fully stocked with house plants such
as ficus, philodendron, spider plants, and ferns. A wide selection
of Schultz planting and growth-promoting products were also available in
small portion size bottles. If anyone doubted that the Schultz
solutions actually assisted in growing healthy plants, they only had to
go as far as stepping outside the greenhouse to see the beautiful and
lush Six Flags Great Adventure landscaping which was nurtured using
those same products albeit on a much larger scale. |
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The plant shop was
staffed by green-thumbed representatives with ties to the park's
landscaping department. Their uniforms included t-shirts that
advertised the "Shultz Instant" brand with the proclamation of it being
the "Official Plant Food of Six Flags."
The location of Schultz's Greenhouse was carefully chosen. Not
only was it ideally located in a high traffic path on the spine of the
park, but it was also close enough to the theme park's main entrance and
exit so guests could conveniently pick up a plant on their way out of
the park. However, if you happen to spot a plant that you wanted
to buy earlier in the day, purchased plants could be held at the
greenhouse until you left the park, as long as you arrived before
closing time.
Although popular, at the end of the 1979 season Schultz's Greenhouse was
removed from the theme park and the in-park promotional tie-in came to
an end. The site of the greenhouse became home to a newly
constructed snack shop in 1980 called Kiss My Cookies which after
several remodels and renamings over the years is now the Candy Apples
store.
Today, it's curious to ponder if sitting in the corner of someone's
living room amongst some robust interior foliage is a thriving plant
whose owner can proclaim that they bought "that one" as something just
bigger than a seedling at Great Adventure in the seventies!
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Original
Spotlight: August 20, 2021. GAH Reference#: SHOP-1979-003 |
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