Signs in theme parks are often more worthy than just the information they
provide. Sometimes they can be elevated to an art form using colorful and
creative ways to communicate.
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Through the years the Safari entrance sign has taken on many variations.
Beginning on opening day in 1974, rustic log "SAFARI" letters
atop the entrance toll plaza marked the starting point into the wild
jungles that awaited beyond the Safari Park gates. These letters
remained until 2004 when they were replaced with a flashier new
"Wild Safari" marque. In the
mid-90's, the iconic Great Adventure lion sign which once proudly stood
by the Route 537 overpass as well serving several years in the
Safari Hospitality area parking lot, was repositioned to the Safari
entrance. Here he remained until 2007 when he was removed
after having fallen victim to the harsh elements of the weather.
That same year, the internal network of roadways around the property were realigned
and additional directional signs were added to help guests find their way to the Wild Safari
entrance.
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To designate the entries to the various animal habitats, a series of colorful and
elaborate signs with three dimensional features were created in 1993.
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One of the most important sets of signs in the Safari has always been
the "rules" signs that remind guests to keep their windows closed and
not to feed the animals. These along with other informational signs have
been updated and supplemented over the seasons.
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Animal identification signs have been one of the more unique and
artistic sign types in the Safari, requiring a lifelike rendering of the
animals being described. The challenge of these signs was always to
provide a lot of information in a way that could be easily read by guests
passing in their vehicles.
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As the signs faded over time and the animals moved from section to
section, the signs have been updated and enlarged. These new and
improved
signs were placed on sturdy new log structures.
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The new signs featured just one animal on each, with larger pictures of
the animals making it easier to identify them from a distance.
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The identification signs were updated again in 2006 with the advent of improved
printing technology, allowing photographic images to easily and
affordably be printed to signs. The new photo signs were more colorful
and allowed easier identification of the animals.
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And finally, the new Safari Code of Conduct which was introduced in 2006
triggered new
large signs to be added throughout the park to remind guests of the
rules throughout their Safari drive.
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