Hot dogs and amusement parks seem to have always gone together, and with
the advent of theme parks they continue to be a featured food.
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For the 1975 season, Great
Adventure added the Fortune Festival games area which included two food
stands on the ends of U-shaped structure. The corner of the Fortune
Festival closest to the Carousel was Mustard's Last Stand, purveyor of
foot long hot dogs. |
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The Fortune Festival building was
fairly simple, with painted plywood facades and an overhanging roof
offering protection from the weather and shade for the stands and games.
Being on the corner, the food stands had room for sizable patios with
tables and umbrellas where guests could sit and eat. |
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The mostly white Fortune Festival
building was full of accent colors, lights, sounds, and scents from all the
games and food stands. Originally noted on the 1975 park map as Midway
Treat, Mustard's Last Stand was one of the most popular
food stands in the park. The name was a play on Custer's Last
Stand also known as the historic Battle of Little Bighorn. |
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After seven seasons of operation,
an electrical fire on December 3, 1981 started in one of the game
stalls. Most of the Fortune Festival structure was burnt to the ground,
leaving only the two restaurants at the far ends of the building
untouched. Breezeways separated the food stands from the game
stands which probably helped save the two outlets. In the spring
of 1982, a new Good Time Alley games area was built which incorporated
the two remaining stands into the new structure. |
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The new and improved Mustard's
Last Stand reopened with a new look to match Good
Time Alley. New and much more elaborate signs were added to the stand,
now advertising "jumbo" franks rather than foot long hot dogs. The stand
continued to be popular with the new games area and increased traffic.
For several years there was sponsorship from Thorn Apple Valley hot dogs
which was the featured brand. Armour Hot Dogs and Sabrett Hot Dogs
were also offered at the stand over the years. |
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The seating areas on either side
of the stand offered a great place to get out of the sun (or rain) and
grab a bite. The roof over the seating area featured speakers which
played Muzac style songs which strangely for many years featured a
version of the Star Wars theme that sounded like someone was whistling
it. |
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After 25 years of serving hot
dogs Mustards Last Stand went away for the 2001 season being replaced by
Nathan's. With the transition to Nathan's the seating areas were
enclosed to create an air conditioned dining room where the covered
patios had been for so long. |
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Original
Spotlight: September 17, 2021. GAH Reference#: FOOD-1975-001 |
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FUTURE SPOTLIGHT |