While some parks are quite visible from a distance, the first glimpse of
many theme parks has been a roadside sign welcoming guests to the
property.
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Great Adventure's original Lion
Sign was the first thing guests saw as they approached the entrance road
on Route 537. With Great Adventure's acquisition by Six Flags in
1977, a decision was made to update the roadway sign for the 1978 season with the
park's new full name and logo,
as well as a marquis to announce special events in the park. |
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The rainbow sign was designed
with two steel support columns with golden spheres on top framing an
arched rainbow-shaped light box and marquis. The base of the sign was a planter
made of the same stone used in many locations throughout the theme park
which was filled with small shrubs and seasonal flowers. |
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The sign marquis was
used to advertise all kinds of events happening at the park through the
years. Corporate picnics, concerts, the opening of new attractions, park hours and schedules,
were all posted at different times of the season displayed on the
two-line changeable letter
marquis.
The sign became an icon of Six Flags Great Adventure creating the first impression of the
park as guests arrived and prompting carloads of kids to scream in
delight. With the park hidden from view by the heavily
wooded property it really was the only indication of the Great
Adventure's
existence from the road.
The florescent tube lit plastic sign marked the park's entrance for
fifteen seasons before being removed and discarded. The removal
not only included the actual sign but the stone planter and landscaping
as well. |
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For the 1992 season, the Rainbow
Sign was replaced with the more generic Six Flags logo sign which
included six
flag poles and a fountain base. This was part of the company's branding
strategy as they aggressively improved and marketed their parks nationwide
rather than just locally.
For the 2022 season, the blue banner
logo was
replaced with a new, more colorful sign which featured the updated
corporate logo and an electronic color video
marquis to create a new first impression of the park. |
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Two signs within the theme park
had similar features of the highway sign. The signage for
Lightnin' Loops originally had a smaller version of the rainbow light-box,
and a near duplicate sized marquis was also added to the Great Arena
entrance. All three were added at approximately the same time by the Six Flags
management team. |
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Original
Spotlight: November 9, 2022. GAH Reference#: SIGN-1978-001 |
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