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The area that became Movietown was originally the
Fun Fair section of the park, added for the 1975 season. The
section was a heavily wooded area with winding paths through the trees,
and hosted a collection of flat rides and small coasters that changed
through the years.
As the park got away from a strict theme for the section, it became home
to the (then) thrilling Lightnin' Loops and Freefall rides as the milder
flat rides were slowly retired or moved. |
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With the
acquisition of the Six Flags chain by Time Warner, an effort was made to
bring the "theme" back to the Six Flags Theme Park experience, and the
un-themed former Fun Fair area. The section became Action
Town for the 1992 season with the introduction of the Stunt Show Arena.
The Stunt Show Arena was a first for Six Flags chain, and would
eventually be replicated in parks from coast to coast.
The existing structures of Action Town were given
fresh pain and a bare bones makeover in anticipation of bigger things to
come for the following season. |
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For the 1992 season, Six Flags
worked with up and coming coaster manufacturers Bolliger & Mabillard to
create Batman The Ride, for Six Flags Great
America. This coaster was revolutionary and really rocked the
theme park world. Six Flags Great America and B&M had a
history of creating innovative coasters, first working with INTAMIN
creating the Dive Coaster design, and later with innovations on the
standup coaster design.
For the 1993 season, they duplicated the experience
of Batman the Ride for Six Flags Great Adventure, and added a clone of the ride
as part of a conversion of
Action Town into Movietown.
As part of the Movietown makeover, existing rides
were renamed and re-themed, and new structures were added bringing a new
cohesion to the formerly mismatched group of attractions. |
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One of the new structures added as part
of the Movietown makeover was a new restroom building. As
part of the construction of Batman The Ride, the area's only restroom
was removed, so a new facility was needed.
The new restroom was built on the opposite side of the section, between
the Freefall ride and Showcase Theater.
To fit the new Movietown theme, the restroom building was given a
Moorish look with arches and a barrel tile roof, with a faux entrance at
the center and the name "The Blue Parrot" over the door. The
name was a reference to the classic movie Casablanca, which (of course)
is a Warner Brothers movie. |
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An
important part of Movietown was the addition of a new shop to sell
merchandise related to the Time Warner movies, TV shows and characters,
and create the brand synergy that the company was striving for.
Time Warner was following the example of Disney, where parks promote
movies, TV shows and characters, while at the same time characters, TV
shows, movies and magazines promote the parks.
The Time Warner Gift Boutique sold a wide array of gifts and souvenirs
promoting Batman and the Justice League characters, Looney Tunes, and
just about any other characters and franchises. The store
had a similar look to the company's Warner Brothers Studio Stores, with
a mix of action figures, clothing, plush, and other merchandise.
The shop also showcased the diversity of entertainment offered by Time
Warner and created brand awareness that had been lacking for the company
up until that point.
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The existing twin restaurant
buildings adjacent to the New Batman The Ride coaster were remodeled and
re-purposed as part of the Movietown makeover.
A new patio was created between the two buildings, bringing much needed
seating for the restaurants which had been lost in the front of the
buildings.
In spring of 1993, the restaurants were still under construction as the
new facades were being added and new walls of fake building fronts were
constructed to enclose the patio. |
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The combined restaurants and their accompanying
patio were given a unified look with a new marquis entrance, and the new
name the HBO Backlot Commissary. The HBO cable network was
another division of the Time Warner family of companies.
As the spring went on, the new art deco inspired facades took shape, and
on the sides, Gotham City inspired facades were created to match the
adjoining Batman The Ride scenery and Batman Stunt Show Arena.
The overall look created a juxtaposition of sets just like in a working
movie studio. |
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The new patio area of the HBO Backlot Commissary was decorated with
varied props and set pieces to further the feeling of being in a working
studio.
The props, set pieces and the new tables and colorful umbrellas created
an inviting and interesting place to eat, and relax with the action of
the rides happening all around.
The former patio area for the restaurants was now an open space which
allowed clear sightlines for Batman The Ride and the restaurant itself.
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Around the Movietown area were several poster cases
which promoted Warner Brothers films of the past and present.
Presented here are some of the posters that directly tied into the
attractions of Movietown and the rest of the park.
As new movies were being promoted, new posters like the Batman & Robin
poster were added or replaced some of the others. |
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As part of Action Town's transition to
Movietown, much of the area was overhauled and improved with new
plantings, fences and pavement, as well as fresh paint and new names.
A major part of the overhaul involved re-orienting and retheming the
existing Scrambler and Looping Starship rides. The two rides
were a part of the loosely themed Old Country area, but with some clever
landscaping and movement of the entrances, they were included in
Movietown.
Matching portals were added to the entrances of the section, creating a
more defined area. |
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The park's existing Freefall
ride was renamed Stuntman's Freefall, and was given a fresh coat of
paint. The new industrial dark colors complemented the
adjoining Batman Stunt Arena building.
Theme elements were added to the ride queue with movie posters and
descriptions of great stunt sequences from Warner Brothers movies.
The were added to the wall behind the ride which was given an industrial
look to match the new colors of the ride itself. |
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The parks generic Scrambler
ride was given a makeover with fresh paint and new fences and signs.
The ride now became the G Force Centrifuge, and was supposed to look
like something used by NASA for astronaut training.
The new futuristic and industrial looking fences bore the NASA logo, and
turned what is one of the most generic rides found in most parks and
fairs into a themed experience. Rocket parts and other space
themed elements were displayed in the surrounding area which served as
the entrance to both the Scrambler and the relocated entrance to the
Looping Starship.
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The newly themed ride entry area used images and
hardware from the space program, as well as from the Warner Brothers
film The Right Stuff, which would later become a ride of its own.
The space theme elements from the movie created a logical reason for the
two flat rides to be included in the new movie themed section of the
park. |
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New fences and landscape
plantings reoriented the Looping Starship entrance from Old Country into
Movietown, as well as provided enhanced theme to both sections, with the
new screen of pine trees and futuristic space age look appropriate to
the respective sections. |
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The Looping Starship was redubbed Space
Shuttle Flight Testing as part of its inclusion with the other Right
Stuff/NASA themed elements of Movietown.
The new long entrance was given additional theme elements with large
pictures celebrating the space program adorning the industrial looking
panels of the fences.
New lighting and additional themed signage around the Space Shuttle
completed the makeover in a cost effective way, which still managed to
bring a theme to the formerly oddly placed ride. |
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The park's second Ferris Wheel,
known as the Panorama Wheel or Little Wheel over the years was included
in the Movietown conversion, becoming Phileas Fogg's Balloon Ride.
The tie-in was to the Warner Brothers classic film Around the World in
Eighty Days. |
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The ride got a fresh coat of paint and overall rehab
as part of the section makeover.
The new elaborate sign and re-landscaped queue area gave the ride a new
lease on life, and brought increased ridership with the increase in
traffic through the section.
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The Splashwater Falls ride was given a
new name and minimal makeover as part of its inclusion in Movietown.
The ride became the Movietown Water Effect, and was supposed to be a
simulation of a special effect wave for a movie production.
The new sign for the ride was a clever construction of PVC pipe which
formed an arch over the entry. |
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Throughout Movietown, theme elements
were added all around which further created the unifying look the
section had been lacking up until then. New names, props and
scenery brought color and interest to every corner.
Batman The Ride and the Batman Stunt Show served as anchors to bring the
crowds, and the surrounding attractions with their new look and new
themes offered people an array of "new" experiences.
Some of the details like the street signs, the "film" fence and the
Batmobile in the center of the section really added to the
other-worldliness of the section and made it something more than just
the amusement area it had previously been. |
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For the 1994 season, Movietown expanded
to include the Skeeball Barn, which became the Studio 28 Arcade.
New shows were brought in to Showcase Theater promoting other Warner
Brothers movies. The movies Maverick and Dennis The
Menace were some of Warner Brothers big summer releases that year, so
shows were created to help promote the films in the Six Flags parks. |
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In 1995, additional fake fronts were
added to the area next to the Stunt Arena, and a Coca Cola Cool Zone was
built. The Cool Zone offered an opportunity for guests
to cool off with mist while purchasing Coke, and was designed to fit the
Gotham City look of the adjoining facades and Stunt Arena.
Additional theme elements were added over time as well, with special
clap board entertainment signs and more props being brought to the
section.
Warner Brothers sold their interest in Six Flags to Premier Parks, which
took on the Six Flags name with the acquisition, and things were about
to change drastically in Movietown. To promote the
Batman & Robin movie, a new coaster was to be added to the middle of the
section. |
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At the end of the 1996 season removal of
Phileas Fogg's Balloon Ride, the Space Shuttle and G Force began.
The Space Shuttle and Scrambler would find new homes as part of the area
near the Right Stuff simulator, but the Little Wheel would be removed
never to return.
The new coaster dominated the Movietown area visually, but disappointed
with inconsistent operations, debuting almost a year late.
With the addition of Chiller the new Snowy's Snacks was added , and the
Time Warner store was renamed Justice League Headquarters.
Other changes to the buildings and queues around the Chiller were also
made to accommodate the new ride which took over so much of the real
estate in the middle of the section.
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In 1998, a second and much needed restroom
facility was added between the Justice League Headquarters and Studio 28
Arcade. |
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A ladder climb game was added in front
of the Gotham City themed wall facing the Stunt Arena during the 2004
season.
In 2005, the pavement of sections of Movietown which had been covered
with generic blacktop received a new bright blue topcoat which made it
more welcoming and fitting in a theme park.
At the end of the 2006 season, the Freefall ride was removed, and then
at the end of the 2007 season The Chiller and Movietown Water Effect
were removed for the construction of The Dark Knight Coaster, starting
the next chapter in the history of Movietown as the park gets back to
basic and strives to bring back themed experiences. |
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This aerial view of the park from January 2008
shows the Movietown section as the Dark Knight Coaster construction is
underway. The former station structure for The Chiller sits
next to the new coaster building, its fate unknown at this time. |
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January 2008 Aerial Photos were provided
courtesy of:
Some of the remnants of the great theme
elements of the Movietown section still remain after years of decline.
The plaque explaining the significance of New Jersey in the film
industry still stands on the remaining portal near Granny's Fried
Chicken.
Around the Justice League Headquarters shop, the walk of fame style
stars are still in place, though some of the rides they celebrate are
long gone. |
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Then: |
Now: |
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As the Fun
Fair area of the park, before becoming Action Town and later
Movietown |
In January
2008 as Movietown is transformed with the construction of The
Dark Knight |
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